PUT YOUR BUSINESS
AND YOUR EQUIPMENT — FIRST.
Tailored for small to mid-size manufacturers, dealers, and rental companies. Financing, marketplace, niche iron, and confidential expert consulting — under one roof.
Operators first. Always.
Built by people who've owned, financed, sold, and operated heavy equipment businesses — that perspective shapes every deal we underwrite and every founder we counsel.
Equipment First began as a trusted equipment financing partner. Today, we're a comprehensive solutions provider for small to midsize rental companies, dealers, and OEMs — bringing capital, marketplace reach, niche iron, and confidential expert advice under one trusted roof.
PUT YOUR BUSINESS AND YOUR EQUIPMENT — FIRST.
Be the trusted, one-stop partner for small to midsize rental companies and dealers — empowering confident, strategic decisions across every stage of their business.
Decades of experience.
Anonymized by design.
Our consultants have sat in the very seats our clients occupy today — finance, OEMs, rental operations, and dealership leadership. We protect their identities so you get candid, unbiased advice that no competitor or stakeholder can compromise.
- Founder of Equipment First
- EVP Sales — Major OEM
- President — Acquired Rental Co.
- VP Fleet — National Rental Co.
- President — Wholesale Rental
- Managing Partner — Investment Firm
Every angle of the iron business.
Industry-fluent equipment financing, vendor programs, and credit applications turned around fast.
Fleet acquisition, structured liquidation, and growth strategy from operators who've done it.
List equipment for sale or rent on a platform built by owners, for owners — pay only for what you use.
New, purpose-built machines from a curated panel of manufacturers — for sale or rent, nationwide.
Machine-by-machine FMV, EBITDA-multiple benchmarking, and exit strategy under mutual NDA.
Anonymized expert panel with deep operator, OEM, and capital experience — your unfair advantage.
