Our Brands
Three brands.
One mission.
Every brand we operate exists because someone on the jobsite needed a better answer.
01
Capital · Buy.Sell.Grow · Vendor
Equipment First Financial
The foundation of Equipment First. Industry-fluent capital, vendor financing, and our Buy.Sell.Grow program for fleet acquisition, liquidation and growth strategy.
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02
Marketplace
MachineryFinder
A marketplace built by owners, for owners. Sell or rent your machines on a single platform with pay-for-what-you-use pricing.
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03
Niche New Iron
Access Machinery, LLC
Purpose-built specialty equipment from a curated panel of manufacturers — for sale or rent, nationwide.
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