Five brands.
One mission.

The foundation of Equipment First. Industry-fluent capital, vendor financing, and our Buy.Sell.Grow program for fleet acquisition, liquidation and growth strategy.

A marketplace built by owners, for owners. Sell or rent your machines on a single platform with pay-for-what-you-use pricing.

Wholesale re-rental of niche heavy equipment — including Platform Basket atrium lifts — for rental houses across the Southwestern U.S.

Sales of Platform Basket spider lifts and tracked aerial platforms across the Western United States.

The fastest way to connect equipment owners and operators with qualified heavy equipment professionals through live virtual support.