Capital that
speaks iron.
The building block of Equipment First. Twenty years cultivating lenders and capital partners who underwrite hydraulic hours, not just fiscal quarters.
Three ways to finance growth.
Equipment Financing
Loans and leases structured around utilization and seasonality, from single-machine operators to full fleet rental houses. Curated lender network, industry-fluent underwriting.
- New & used equipment
- Refinance & working capital
- Lease, EFA, $1 buyout structures
- Soft costs included
Vendor & OEM Financing
Private-label financing programs for manufacturers and dealers. Move more iron with frictionless point-of-sale capital backed by our lending partners.
- Co-branded financing storefronts
- Same-day decisions on common deals
- Dealer training & support
- Volume incentives
BSG Strategic Advisory
Whether you're expanding fleet, divesting underperforming assets, or scaling — our BSG team is your strategic partner. We don't just respond to your needs; we build the roadmap.
- Fleet expansion & acquisition support
- Liquidation & remarketing strategy
- Buyer / seller matching
- Valuation guidance & exit prep
The expertise of a
finance manager.
Without the overhead.
Hiring a dedicated equipment finance manager means committing to $150,000–$200,000+ in base salary alone — before bonus, benefits, and overhead. Our integrated solution delivers that same depth of expertise at a fraction of the cost, with no recruitment risk and no gaps in your deal pipeline.
Decades of hands-on equipment finance expertise across credit underwriting, deal structuring, and portfolio management — working for your business from day one.
Direct access to a pre-established network of bank-owned lessors, independent finance companies, and captive programs — relationships that get your deals looked at, approved, and closed.
All-in talent costs routinely exceed $250,000 annually. Our solution delivers comparable expertise without the overhead, turnover risk, or downtime.
We package your story in the language credit committees respond to — anticipating underwriter questions and structuring transactions that fit lender appetite.
Clean deal packaging means fewer re-trades, stronger pricing, and financing that closes on time — every time.
Continuous coverage across every deal stage, so opportunities never stall waiting on internal capacity or hiring cycles.
Connections that count. Strategy that delivers.
Our team has long-standing relationships with OEMs, dealers, rental groups, and financial institutions across the U.S. That means real opportunities — not just listings or leads. We listen, evaluate, and act with the singular goal of getting you to your next milestone.
Source the right iron at the right basis — backed by capital that closes.
Strategic exit plans for underperforming or aging assets, maximizing recovery.
Rental, sales, or service division expansion roadmaps with operators who've done it.
Confidential introductions through our trusted network of decision-makers.
EBITDA multiples, fleet appraisals, and market-comp benchmarking.
Position the business to sell on your terms — not someone else's.